{"id":72,"date":"2025-08-18T06:57:46","date_gmt":"2025-08-18T06:57:46","guid":{"rendered":"https:\/\/alsayazilim.com.tr\/blog\/?p=72"},"modified":"2025-08-18T07:03:56","modified_gmt":"2025-08-18T07:03:56","slug":"e-posta-pazarlamasi-nedir-kapsamli-rehber-2025","status":"publish","type":"post","link":"https:\/\/alsayazilim.com.tr\/blog\/e-posta-pazarlamasi-nedir-kapsamli-rehber-2025\/","title":{"rendered":"E-Posta Pazarlamas\u0131 Nedir? Kapsaml\u0131 Rehber (2025)"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><strong>E-Posta Pazarlamas\u0131 Nedir? Kapsaml\u0131 Rehber (2025)<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Posta Pazarlamas\u0131na Giri\u015f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-posta pazarlamas\u0131, markalar\u0131n \u00fcr\u00fcnlerini, hizmetlerini veya i\u00e7eriklerini do\u011frudan e-posta yoluyla hedef kitlelerine ula\u015ft\u0131rd\u0131\u011f\u0131 dijital pazarlama y\u00f6ntemidir. Temel amac\u0131; m\u00fc\u015fterilerle g\u00fc\u00e7l\u00fc bir ileti\u015fim kurmak, sadakati art\u0131rmak ve sat\u0131\u015flar\u0131 desteklemektir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dijital pazarlaman\u0131n en etkili ve maliyet dostu y\u00f6ntemlerinden biri olan e-posta pazarlamas\u0131, sosyal medya ve arama motoru reklamlar\u0131na k\u0131yasla daha do\u011frudan sonu\u00e7 verir. \u00c7\u00fcnk\u00fc mesaj, do\u011frudan ki\u015finin e-posta kutusuna ula\u015f\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Posta Pazarlamas\u0131n\u0131n Tarih\u00e7esi<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lk e-posta pazarlama kampanyas\u0131 1978 y\u0131l\u0131nda Gary Thuerk taraf\u0131ndan g\u00f6nderildi. Bu kampanya sadece 400 ki\u015fiye ula\u015fm\u0131\u015f olmas\u0131na ra\u011fmen b\u00fcy\u00fck yank\u0131 uyand\u0131rd\u0131. O g\u00fcnden bug\u00fcne e-posta pazarlamas\u0131; otomasyon, segmentasyon ve ki\u015fiselle\u015ftirme gibi \u00f6zelliklerle geli\u015ferek modern pazarlaman\u0131n vazge\u00e7ilmez ara\u00e7lar\u0131ndan biri haline geldi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Posta Pazarlamas\u0131n\u0131n Avantajlar\u0131<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00fc\u015f\u00fck Maliyet:<\/strong> Geleneksel reklamlara g\u00f6re \u00e7ok daha ucuzdur.<\/li>\n\n\n\n<li><strong>Do\u011frudan Ula\u015f\u0131m:<\/strong> Mesaj\u0131n\u0131z m\u00fc\u015fterinizin e-posta kutusuna girer.<\/li>\n\n\n\n<li><strong>\u00d6l\u00e7\u00fclebilirlik:<\/strong> A\u00e7\u0131lma, t\u0131klanma ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 kolayca takip edilebilir.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu \u00f6zellikler sayesinde e-posta pazarlamas\u0131, k\u00fc\u00e7\u00fck i\u015fletmelerden global markalara kadar herkes i\u00e7in etkili bir pazarlama y\u00f6ntemidir.<br><br><strong>E-Posta Pazarlamas\u0131n\u0131n Dezavantajlar\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her ne kadar g\u00fc\u00e7l\u00fc bir pazarlama y\u00f6ntemi olsa da e-posta pazarlamas\u0131n\u0131n baz\u0131 dezavantajlar\u0131 da vard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spam Riski:<\/strong> Yanl\u0131\u015f haz\u0131rlanm\u0131\u015f veya fazla s\u0131k g\u00f6nderilen e-postalar spam klas\u00f6r\u00fcne d\u00fc\u015febilir.<\/li>\n\n\n\n<li><strong>Yanl\u0131\u015f Segmentasyon:<\/strong> Do\u011fru hedef kitleye ula\u015f\u0131lmad\u0131\u011f\u0131nda kampanyalar etkisiz kal\u0131r.<\/li>\n\n\n\n<li><strong>D\u00fc\u015f\u00fck A\u00e7\u0131lma Oranlar\u0131:<\/strong> \u0130lgi \u00e7ekmeyen ba\u015fl\u0131klar ve zay\u0131f i\u00e7erikler, kullan\u0131c\u0131lar\u0131n e-postay\u0131 a\u00e7mamas\u0131na yol a\u00e7ar.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu riskleri azaltmak i\u00e7in profesyonel yaz\u0131l\u0131mlar ve stratejik planlama olduk\u00e7a \u00f6nemlidir.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Posta Pazarlamas\u0131nda Kullan\u0131lan T\u00fcrler<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-posta pazarlamas\u0131 farkl\u0131 ama\u00e7lara y\u00f6nelik \u00e7e\u015fitli t\u00fcrlerde uygulanabilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B\u00fclten E-Postalar\u0131:<\/strong> D\u00fczenli olarak bilgi, haber veya i\u00e7erik payla\u015f\u0131m\u0131 i\u00e7in kullan\u0131l\u0131r.<\/li>\n\n\n\n<li><strong>Promosyon E-Postalar\u0131:<\/strong> Kampanyalar, indirimler ve \u00f6zel teklifler i\u00e7in tercih edilir.<\/li>\n\n\n\n<li><strong>Otomatik Yan\u0131tlay\u0131c\u0131 E-Postalar\u0131:<\/strong> Kullan\u0131c\u0131lar\u0131n belirli bir aksiyonu sonras\u0131 otomatik olarak g\u00f6nderilir.<\/li>\n\n\n\n<li><strong>Davet ve Etkinlik E-Postalar\u0131:<\/strong> Webinar, seminer veya lansman gibi etkinliklere davet i\u00e7in uygundur.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Posta Pazarlamas\u0131 Nas\u0131l Yap\u0131l\u0131r?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Etkili bir e-posta pazarlamas\u0131 i\u00e7in ad\u0131mlar:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Strateji Geli\u015ftirme:<\/strong> Kampanyan\u0131n amac\u0131 net bir \u015fekilde belirlenmeli.<\/li>\n\n\n\n<li><strong>Hedef Kitle Belirleme:<\/strong> Demografi, davran\u0131\u015flar ve ilgi alanlar\u0131na g\u00f6re kitle segment edilmeli.<\/li>\n\n\n\n<li><strong>E-Posta Listesi Olu\u015fturma:<\/strong> Organik y\u00f6ntemlerle (form, \u00fcyelik, kay\u0131t) sa\u011fl\u0131kl\u0131 bir liste olu\u015fturulmal\u0131.<\/li>\n\n\n\n<li><strong>\u0130\u00e7erik Planlama ve Tasar\u0131m:<\/strong> \u0130lgi \u00e7ekici ba\u015fl\u0131klar, g\u00f6rseller ve g\u00fc\u00e7l\u00fc bir \u00e7a\u011fr\u0131 (CTA) eklenmeli.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ba\u015far\u0131l\u0131 E-Posta Pazarlamas\u0131 \u0130\u00e7in \u0130pu\u00e7lar\u0131<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ki\u015fiselle\u015ftirme:<\/strong> Kullan\u0131c\u0131n\u0131n ad\u0131yla hitap etmek d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131r\u0131r.<\/li>\n\n\n\n<li><strong>Dikkat \u00c7ekici Ba\u015fl\u0131klar:<\/strong> A\u00e7\u0131lma oran\u0131n\u0131 y\u00fckselten en kritik fakt\u00f6rd\u00fcr.<\/li>\n\n\n\n<li><strong>G\u00f6rsel ve CTA Kullan\u0131m\u0131:<\/strong> E-postay\u0131 sadece bilgi verici de\u011fil, harekete ge\u00e7irici hale getirir.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Posta Pazarlamas\u0131nda Segmentasyonun \u00d6nemi<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Segmentasyon, hedef kitlenin farkl\u0131 \u00f6zelliklere g\u00f6re ayr\u0131\u015ft\u0131r\u0131lmas\u0131d\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demografik Segmentasyon:<\/strong> Ya\u015f, cinsiyet, lokasyon gibi fakt\u00f6rlere g\u00f6re gruplama.<\/li>\n\n\n\n<li><strong>Davran\u0131\u015fsal Segmentasyon:<\/strong> Sat\u0131n alma ge\u00e7mi\u015fi, t\u0131klama davran\u0131\u015flar\u0131.<\/li>\n\n\n\n<li><strong>\u0130lgi Alan\u0131na G\u00f6re Segmentasyon:<\/strong> Kullan\u0131c\u0131n\u0131n takip etti\u011fi i\u00e7eriklere g\u00f6re \u00f6zelle\u015ftirme.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Segmentasyon sayesinde do\u011fru mesaj, do\u011fru ki\u015fiye, do\u011fru zamanda ula\u015f\u0131r.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Posta Otomasyonu Nedir?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-posta otomasyonu, belirli tetikleyicilere ba\u011fl\u0131 olarak otomatik e-posta g\u00f6nderimi anlam\u0131na gelir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tan\u0131m\u0131:<\/strong> Kullan\u0131c\u0131lar\u0131n belirli eylemleri sonras\u0131 e-postalar\u0131n otomatik g\u00f6nderilmesi.<\/li>\n\n\n\n<li><strong>Pazarlamada Rol\u00fc:<\/strong> Zaman kazand\u0131r\u0131r, tutarl\u0131 bir ileti\u015fim sa\u011flar.<\/li>\n\n\n\n<li><strong>\u00d6rnek Senaryolar:<\/strong> Kay\u0131t onay\u0131, ho\u015f geldiniz e-postalar\u0131, sepette b\u0131rak\u0131lan \u00fcr\u00fcn hat\u0131rlatmalar\u0131.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Posta Pazarlamas\u0131nda \u00d6l\u00e7\u00fcmleme ve Analiz<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ba\u015far\u0131l\u0131 bir kampanya i\u00e7in analiz kritik \u00f6neme sahiptir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A\u00e7\u0131lma Oran\u0131:<\/strong> E-postan\u0131n kullan\u0131c\u0131 taraf\u0131ndan a\u00e7\u0131lma y\u00fczdesi.<\/li>\n\n\n\n<li><strong>T\u0131klanma Oran\u0131 (CTR):<\/strong> \u0130\u00e7erikteki ba\u011flant\u0131lara t\u0131klayanlar\u0131n oran\u0131.<\/li>\n\n\n\n<li><strong>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131:<\/strong> \u0130stenen aksiyonu (sat\u0131n alma, kay\u0131t vb.) ger\u00e7ekle\u015ftiren kullan\u0131c\u0131 y\u00fczdesi.<\/li>\n\n\n\n<li><strong>Bounce Rate:<\/strong> Teslim edilemeyen e-posta oran\u0131.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu metrikler kampanyan\u0131n g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini g\u00f6sterir.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Posta Pazarlamas\u0131 ve GDPR \/ KVKK Uyumu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-posta pazarlamas\u0131 yasal d\u00fczenlemelere uygun yap\u0131lmal\u0131d\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Yasal D\u00fczenlemeler:<\/strong> Avrupa\u2019da GDPR, T\u00fcrkiye\u2019de KVKK esas al\u0131n\u0131r.<\/li>\n\n\n\n<li><strong>Kullan\u0131c\u0131 \u0130zinleri:<\/strong> E-postalar\u0131n yaln\u0131zca onay al\u0131nm\u0131\u015f kullan\u0131c\u0131lara g\u00f6nderilmesi gerekir.<\/li>\n\n\n\n<li><strong>G\u00fcvenlik \u00d6nlemleri:<\/strong> Kullan\u0131c\u0131 verileri \u015fifrelenmeli ve g\u00fcvenli \u015fekilde saklanmal\u0131d\u0131r.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Posta Pazarlamas\u0131nda Yap\u0131lan Hatalar<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gereksiz s\u0131kl\u0131kta g\u00f6nderim yapmak.<\/li>\n\n\n\n<li>Yanl\u0131\u015f hedef kitleye e-posta g\u00f6ndermek.<\/li>\n\n\n\n<li>Zay\u0131f tasar\u0131m ve d\u00fczensiz i\u00e7erik kullanmak.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu hatalar, marka itibar\u0131n\u0131 zedeleyebilir.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Posta Pazarlamas\u0131nda Kullan\u0131lan Ara\u00e7lar<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Toplu Mail G\u00f6nderme Programlar\u0131<\/strong><\/li>\n\n\n\n<li><strong>Otomasyon Yaz\u0131l\u0131mlar\u0131<\/strong><\/li>\n\n\n\n<li><strong>Analiz ve Raporlama Ara\u00e7lar\u0131<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye\u2019de bir\u00e7ok firma profesyonel yaz\u0131l\u0131mlar\u0131 tercih ederek daha y\u00fcksek ba\u015far\u0131 elde ediyor.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u00fcrkiye\u2019de E-Posta Pazarlamas\u0131n\u0131n Gelece\u011fi<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Yeni Trendler:<\/strong> Yapay zek\u00e2 destekli ki\u015fiselle\u015ftirme.<\/li>\n\n\n\n<li><strong>Otomasyon:<\/strong> Daha fazla s\u00fcre\u00e7 otomatik hale gelecek.<\/li>\n\n\n\n<li><strong>Mobil Uyumlu E-Postalar:<\/strong> Mobil cihazlardan a\u00e7\u0131lma oran\u0131 her ge\u00e7en g\u00fcn art\u0131yor.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Posta Pazarlamas\u0131 \u0130\u00e7in En \u0130yi Uygulamalar<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A\/B Testleri:<\/strong> Ba\u015fl\u0131k ve i\u00e7erik varyasyonlar\u0131n\u0131 test etmek.<\/li>\n\n\n\n<li><strong>Mobil Optimizasyon:<\/strong> E-postalar\u0131n mobil uyumlu olmas\u0131.<\/li>\n\n\n\n<li><strong>Kapsay\u0131c\u0131 Tasar\u0131m:<\/strong> T\u00fcm kullan\u0131c\u0131 gruplar\u0131na hitap eden i\u00e7erikler haz\u0131rlamak.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u0131k\u00e7a Sorulan Sorular (SSS)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. E-Posta pazarlamas\u0131 neden \u00f6nemlidir?<\/strong><br>\u00c7\u00fcnk\u00fc d\u00fc\u015f\u00fck maliyetle y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm sa\u011flayabilen en etkili dijital pazarlama y\u00f6ntemlerinden biridir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. A\u00e7\u0131lma oran\u0131n\u0131 nas\u0131l art\u0131rabilirim?<\/strong><br>K\u0131sa, ilgi \u00e7ekici ba\u015fl\u0131klar ve ki\u015fiselle\u015ftirilmi\u015f i\u00e7erikler kullanarak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Spam\u2019a d\u00fc\u015fmemek i\u00e7in ne yapmal\u0131y\u0131m?<\/strong><br>Onayl\u0131 listeler kullanmal\u0131, spam kelimelerinden ka\u00e7\u0131nmal\u0131 ve g\u00fcvenilir yaz\u0131l\u0131mlar tercih etmelisiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. E-Posta pazarlamas\u0131nda ROI nedir?<\/strong><br>\u201cReturn on Investment\u201d yani yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fcd\u00fcr. \u00d6l\u00e7\u00fcmleme metrikleriyle hesaplan\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. B2B ve B2C i\u00e7in farklar\u0131 nelerdir?<\/strong><br>B2B\u2019de daha bilgilendirici ve profesyonel ton, B2C\u2019de ise daha g\u00f6rsel ve kampanya odakl\u0131 i\u00e7erikler kullan\u0131l\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. T\u00fcrkiye\u2019de en \u00e7ok kullan\u0131lan e-posta pazarlama ara\u00e7lar\u0131 nelerdir?<\/strong><br>Mailchimp, HubSpot gibi global ara\u00e7lar\u0131n yan\u0131 s\u0131ra yerli yaz\u0131l\u0131mlar (\u00f6rne\u011fin Alsamailer) tercih edilmektedir.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sonu\u00e7 ve \u00d6neriler<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-posta pazarlamas\u0131, dijital \u00e7a\u011fda markalar\u0131n m\u00fc\u015fterileriyle ba\u011f kurmas\u0131n\u0131n en etkili yollar\u0131ndan biridir. Do\u011fru strateji, g\u00fc\u00e7l\u00fc bir liste y\u00f6netimi ve ki\u015fiselle\u015ftirilmi\u015f i\u00e7eriklerle i\u015fletmeler y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 yakalayabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Profesyonel bir \u00e7\u00f6z\u00fcm ar\u0131yorsan\u0131z, T\u00fcrkiye\u2019de geli\u015ftirilmi\u015f g\u00fc\u00e7l\u00fc bir yaz\u0131l\u0131m olan <strong><a class=\"\" href=\"https:\/\/alsayazilim.com.tr\/urun\/alsamailer-toplu-mail-gonderme-programi\">Alsamailer Toplu Mail G\u00f6nderme Program\u0131<\/a><\/strong> sizin i\u00e7in en do\u011fru tercih olabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-Posta Pazarlamas\u0131 Nedir? Kapsaml\u0131 Rehber (2025) E-Posta Pazarlamas\u0131na Giri\u015f E-posta pazarlamas\u0131, markalar\u0131n \u00fcr\u00fcnlerini, hizmetlerini veya i\u00e7eriklerini do\u011frudan e-posta yoluyla hedef kitlelerine ula\u015ft\u0131rd\u0131\u011f\u0131 dijital pazarlama y\u00f6ntemidir. Temel amac\u0131; m\u00fc\u015fterilerle g\u00fc\u00e7l\u00fc bir ileti\u015fim kurmak, sadakati art\u0131rmak ve sat\u0131\u015flar\u0131 desteklemektir. Dijital pazarlaman\u0131n en etkili ve maliyet dostu y\u00f6ntemlerinden biri olan e-posta pazarlamas\u0131, sosyal medya ve arama motoru reklamlar\u0131na &hellip;<\/p>\n","protected":false},"author":1,"featured_media":73,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[17,18,19,21,15,14],"class_list":["post-72","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-dijital-pazarlama-araclari","tag-eposta","tag-eposta-pazarlamasi","tag-mail-pazarlamasi","tag-toplu-mail-gonderme","tag-yeni-musteri-kazanma"],"_links":{"self":[{"href":"https:\/\/alsayazilim.com.tr\/blog\/wp-json\/wp\/v2\/posts\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alsayazilim.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alsayazilim.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alsayazilim.com.tr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alsayazilim.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=72"}],"version-history":[{"count":1,"href":"https:\/\/alsayazilim.com.tr\/blog\/wp-json\/wp\/v2\/posts\/72\/revisions"}],"predecessor-version":[{"id":74,"href":"https:\/\/alsayazilim.com.tr\/blog\/wp-json\/wp\/v2\/posts\/72\/revisions\/74"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alsayazilim.com.tr\/blog\/wp-json\/wp\/v2\/media\/73"}],"wp:attachment":[{"href":"https:\/\/alsayazilim.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=72"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alsayazilim.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=72"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alsayazilim.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}